Amazon Prime Day 2025: Dates and best early deals
Amazon Prime Day is back from 8 to 11 July, bringing four days of offers on everything from mattresses and air fryers to electric toothbrushes, laptops and Apple tech.
Exclusive to Amazon Prime subscribers, prices will be slashed across third-party brands like Shark, CeraVe, Elemis and Dyson. There will also be offers on Amazon’s own devices – think Kindles, Echo Dot smart speakers and Fire tablets.
In previous years, we’ve seen plenty of big-ticket products fall to their lowest ever price during the sale, such as the AirPods Pro 2 earbuds, which were reduced to just £179 last year.
While the sale hasn’t kicked off yet, there are still countless deals at Amazon right now. Keep scrolling for all the latest details on the next Prime Day sale and our team’s hand-picked selection of the very best Amazon deals available today.
When is Amazon Prime Day 2025?
Amazon has confirmed that the next Prime Day sale will take place from Tuesday 8 to Friday 11 July. This is the first time the sales event has run for four days, so you’ll have even more time to shop the best deals.
What is Amazon Prime Day?
Amazon Prime Day is a four-day sale event for Prime members. It’s usually held twice a year – once in the summer and again in October to kick-start Christmas shopping. The event features deals across top brands, from Apple to Dyson, as well as offers on its bestselling own tech, including Kindle and Echo dot smart speakers.
Do you need to be a Prime member?
If you want to take advantage of Prime Day discounts, you must be a Prime member. A Prime membership costs £8.99 a month, or £95 if you pay annually. If you’re between 18 to 22-years-old, this is half the standard price and you get a 6-month trial to see if it’s for you.Perks include unlimited one-day delivery, access to Prime Video and the chance to shop Prime-exclusive deals.
However, if you’re unsure about adding another monthly cost to your bills, you can sign up for a free 30-day trial. This will give you full access to all the Prime member benefits, and you can cancel at any time during your trial to avoid being charged when it expires. Just bear in mind that this only works if you haven’t signed for the free trial before.
How to get the best deal on Amazon Prime Day
Before you shop the Amazon Prime Day sale, make a wish list to avoid buying products that you don’t really need. Once the sale starts, use price history tools, such as CamelCamelCamel, to see if you’re truly getting a good deal or if you should hold off buying until the price goes down even further.
It’s also worth doing a quick Google search to see if you can get a better price at other retailers. Competing retailers often reduce the prices of popular products to match, or even provide a better offer, than Amazon. They may also throw in a longer warranty or free delivery.
Best Amazon Prime Day deals in the UK:
- PRIME DAY LIGHTING DEALS – LINK
- PRIME DAY DEALS UNDER 15£ – LINK
- PRIME DAY DEALS UNDER 50£ – LINK
- PRIME DAY 100 BEST DEALS – LINK
- PRIME DAY COMPUTER AND SOFTWARE – LINK
- PRIME DAY CUSTOMER MOST LOVED – LINK
- PRIME DAY NEW ARRIVALS – LINK
- PRIME DAY ESSENTIALS – LINK
- PRIME DAY AMAZON BRAND – LINK
- PRIME DAY TOP BRANDS – LINK
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